Designer, Artist, Creative Enabler

Franks' Formule

Logo design and brand guidance

Franks’ Formule is a subscription based introduction to boutique perfumers. We wanted to create a brand that could expand to showcase a variety of perfumers and still retain its own identity. The challenge of depicting scent within a logo mark led us to focusing on a monogram mark that alluded to a scent image.
Brand guidelines included guidance on image choice, use and social media design.

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